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It provides part of the foundation needed to conduct business in a professional manner and become a successful working publication photographer.

Written and edited by a collection of experts, Starting Your Career As a Freelance Photographer advances the educational mission of ASMP. From your business plan, to pricing, negotiating, marketing, and protecting your copyright, this book covers it all. This publication is an invaluable tool for educating the emerging photographer. ASMP is built on the cornerstones of education, information and advocacy. Membership in ASMP continues to be recognized worldwide as a commitment to professionalism, quality, good ethics, and as a sign of proven experience. For almost sixty years, the American Society of Media Photographers has been the premier trade association for promoting and protecting the interests of working publication photographers.

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PHOTOGRAPHY AND THE LAW 18 19 20 21 22Ĭopyright, by Tad Crawford and Laura Stevens Taxes Invasion of Privacy and Releases Beyond Privacy Settling Disputes and Finding AttorneysĪPPENDICES Appendix A: American Society of Media Photographers Code of Ethics Appendix B: Organizations for Photographersįoreword SMP is pleased to work in conjunction with Allworth Press to offer Starting Your Career as a Freelance Photographer. NEGOTIATING CONTRACTS AND PRICES 15 Negotiating Contracts, by Richard Weisgrau 16 Contract Forms 17 Pricing Photography, by Michal Heron and David MacTavish MARKETING YOUR PHOTOGRAPHY 12 Markets, Promotion, and Clients, by Maria Piscopo 13 Building and Presenting Your Portfolio, by Maria Piscopo 14 The Web Site as Marketing Tool, by John Kieffer BUILDING AND PROTECTING YOUR BUSINESS 6 Your Business Plan 7 Location and Leases 8 The Going Concern 9 Digital Photo Studio Management 101, by Sam Merrell 10 Insurance Protection, by Arie Kopelman 11 Health and Environmental Safety in Photography, by Monona Rossol TR690.2.C73 2003 770'.23'2-dc21 Printed in CanadaĬONTENTS FOREWORD by Eugene Mopsik INTRODUCTIONĬareers in Photography, by Chuck DeLaney The Value of a Photographic Education, by Bill Kennedy The Benefits of Apprenticeship, by John Kieffer Photography: A Many-Faceted Field, by Susan McCartney Equipment for the Freelance Photographer, by Chuck DeLaney Includes bibliographical references and index.

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10 East 23rd Street, New York, NY 10010 Cover design by Derek Bacchus Interior page design by Jennifer Moore, Brooklyn, NY Page composition/typography by Rosanne Pignone, Pro Production Library of Congress Cataloging-in-Publication Data Crawford, Tad, 1946– Starting your career as a freelance photographer / Tad Crawford. Published by Allworth Press An imprint of Allworth Communications, Inc. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior permission of the publisher. Copyright under Berne Copyright Convention, Universal Copyright Convention, and Pan-American Copyright Convention. STARTING YOUR CAREER AS A FREELANCE PHOTOGRAPHER TA D C R AW F O R D

Author is an attorney respected for his advocacy efforts for photographers.

Three guides in one: marketing, business, and law, specially tailored to the needs of the freelance photographer.

For anyone looking to earn money with their photography, Starting Your Career as a Freelance Photographer is a must-have start-up kit! Finally, the guide includes sample contracts, model release forms, and much more.

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They’ll also find practical advice for keeping track of business income and expenses, managing insurance and tax issues, and marketing their work to a diverse range of clients.Readers will also find real-life answers to the essential questions every photographer asks, including how to negotiate, how to price, how to find the right market, and even how to keep from drowning in paperwork. New entrepreneurs will discover in-depth information on choosing the right location, interacting with clients effectively, and receiving timely payments. Here is a virtual treasury of advice, insight, and guidance for every freelance photographer! From creating a portfolio and promoting your work to winning the first client and running a healthy, profitable business, Starting Your Career as a Freelance Photographer provides crucial marketing, business, and legal know-how for every step of the process.